Franchisee Success Story

JP McGonigle, laying the foundations for his successful Bricks 4 Kidz franchise business in County Donegal.

Why did you choose this franchise?

I was on the lookout for a challenging business proposition, but at the same time I wanted a business that had the potential to work in a rural setting. Bricks 4 Kidz demonstrated this and they also have a very well-developed support structure and the product itself was extremely well developed in terms of content.

What was your previous profession?

I worked for 15 years in the outsourcing division of CPL Resources, setting up and running operations throughout EMEA.

How did you find the process of setting up? What support did you receive?

I found the setting-up process to be very smooth. The Bricks 4 Kidz management team were extremely supportive and worked with me on a daily basis to ensure we were up and running as quickly as possible, all the while ensuring that I had everything in place that my business would need to be a success.

What are the benefits of being a franchisee, in your opinion?

A readily available support structure, a welldefined and developed product, access to an internationally recognised brand and the
prestige that comes with that.

What advice would you give to someone thinking about buying a franchise?

I would say that if you want to run your own business this is a great way of doing so, while being less exposed. You still have all the benefits of running your own business, with the added advantage that a lot of the hard work has already been done and you can benefit from that support structure and existing franchisees to help develop your business.

What are your plans for the future?

In the short term we will be growing the business here in Donegal and are looking into opening a creativity centre in Letterkenny. My long-term plans are to make the Bricks 4 Kidz activities the product of choice through the Northwest for educational play. The reception we have received has been phenomenal. That response certainly makes all the hard work and investment very worthwhile.

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